Having an online presence is not enough to attract your target audience to your business website. With millions of sites, brands and online stores all vying for attention, how can you get your site the attention it needs?

With the emergence of the internet, the world has become a small place. Any information is available at a simple click of a mouse at our fingertips. It is an amazing world and continues to have positive vibes in our lives, the manner of communication, how we share information, and live a quality life.

Social media can help both organizations and customers create and distribute content about products sold online in the form of reviews, ratings and photos. These types of content can significantly influence potential customers, so any organization with an internet storefront should understand the role of social media in e-commerce.